Product Arts has provided consulting and training services since 2007. My focus on product strategy and overall product management and marketing processes has allowed me to experience a diverse set of clients, issues and successes. It's now time return to active application of these learnings and jump back into in product company.
This site will continue to live and primarily become a blog and resource for the business side of product development - product strategy, product planning, product management, and product marketing. Our legacy articles and resources will remain, but our consulting and training services will go into hibernation (for now).
Product Category Lifecycles
How They Impact Your Product Strategy
A major driver of where you should go with your product strategy is the overall industry category in which your product resides. A product category also has a lifecycle with distinct stages that can dictate the product strategy options. This article discusses these stages and provides some general guidelines to help you frame your thoughts around updating your own product strategy.
Innovating Your Business Model
Thinking Beyond Features
In recent years, we've seen a number of technology companies create or completely transform entire industries. Some examples include Amazon Kindle, Apple iPhone, Google Android, Mint, and NetFlix. In every case, their success was not the result of a new or disruptive technology advancement, but rather a unique technology application based on a business model innovation that was disruptive in some way. This article provides a primer on business model innovation.
Product Portolio Management
Aligning Strategy to Resources
Managing the lifecycle of a product isn’t a clear cut or an easy task. Managing the lifecycle of multiple products or product lines can be daunting. How do you decide where to invest and where to hold? How do you decide the best use of your valuable resources? This is the activity of Product Portfolio Management and the discussion for this article.
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