The Executive Viewpoint

There have been plenty of discussions about how to measure and demonstrate the value of Product Management within companies.    From posts on other sites:

• VP of Engineering has a mandate. You need one too.
• Product Management Metrics (part 1)
• Proiduct Management Metrics (part 2)

and from a recent roundtable at the October Seattle ProductCamp, there’s an obvious challenge for the profession.

I decided to follow the prescribed Product Management protocol – I went out and talked to my customers. Here’s the feedback from some senior executives running technology companies to the following questions:

1) What is Product Management's overall value to your company?  (See Part 1 at On Product Management)

2) How would you measure success for the group or individuals? (See Part 2 at On Product Management)

3) Is Product Management effective, in your experience?  (See Part 3 at On Product Management)

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