Don Vendetti is the founder and principal of Product Arts.   He has an extensive background in high tech product development for software, services and embedded systems. He has held executive and senior management roles in the creation and launch of major products and their ongoing support.  His background includes product management, program management, product marketing and engineering roles across large and small organizations including AT&T Wireless, Microsoft, Qpass, Motorola, Visto and Data I/O.

Don is highly skilled in both strategic and tactical deliverables. His consulting engagements have included portfolio strategy and roadmaps, product planning and requirements, product management processes and toolkits, competitive assessment and positioning, pricing, marketing materials and training.

Don is an instructor at the UW Extension Software Product Management Certificate program and a past board member for the Seattle-based Product Management Consortium.   He holds an MBA from the University of Washington and BSEE from Colorado State University.    He also is a Certified Product Manager, Certified Product Marketing Manager, and Agile Certified Product Manager through AIPMM.