Achieve Market-Driven Strategies that Drive Product Performance

Develop a Product Roadmap that Aligns with Business and Product Strategy
Prioritize your product objectives to ensure long-term performance

Gain Expert Insight on How to Optimize Your Product Marketing Mix
Identify market, customer, and product performance strengths and weaknesses

Obtain Creative Tips for Developing a Balanced Product Portfolio
Review scoring and analysis models that will better manage product performance

Topics Covered:

• Overview:  Product Strategy and Management
• Product and Project Portfolio Planning
• Product Features, Benefits, and Value Proposition
• Assess Your Current Situation
• Define Where You Want to Go
• Closing the Gap – Identifying Solution Opportunities
• Building the Plan – Your Product Roadmap
• Resourcing your Product Roadmap
• Product Strategy and Roadmap is a Team Sport
• Roadmap Validation and Concept Testing
• Monitoring the Market and the Product

Go to ASMI site for more information and registration....