ProductLink
October 2009

Product Management Consulting

Microsoft Zune HD - A Strategy Case Study
3 Popular Theory Viewpoints
In previous articles, I’ve spent a lot of time looking at the MP3 player market, and especially the success of the iPod. (See Innovation Lessons from Apple – Parts 1-3) An article recently came out from the Wharton School of Business titled “Pushing Zune: Is Microsoft Pushing an Uphill Battle?”. Is it making progress; does it have a chance; should Microsoft continue investing? This was too intriguing to pass up, so this article looks at the Zune strategy from 3 popular marketing theories to see how these questions might be answered. READ MORE

Other Popular Articles

The Fuzzy Front End - UnFuzzied

A Framework for Product Planning

A Tour of Requirements Documents

ProductLink is a monthly newsletter on product management topics from Product Arts and its principal consultant, Don Vendetti.

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Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant

A classic that provides a useful way of thinking about how you compete in your market, and how NOT to compete on the same terms as everyone else. READ MORE

In October, 50! NEW Seattle Area Product Management Jobs

Coming Soon from Product Arts!
Onsite training courses:

• Creating Your Product Vision
• Product Requirements

If you’re interested in being notified of the new offerings when available, send us a quick note. CLICK HERE

Product Arts provides consulting and training to improve your product results & organizational capabilities.
For more information - www.product-arts.com

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