Product Strategy & Portfolio Workshop Print E-mail

Achieve Market-Driven Strategies that Drive Product Performance

A Product Arts training course offered through the American Strategic Management Institute
2 Days, June 5-6, 2012
Washington, DC - $1199

Product-Strategy-Portfolio-MgmtDevelop a Product Roadmap that Aligns with Business and Product Strategy
Prioritize your product objectives to ensure long-term performance

Gain Expert Insight on How to Optimize Your Product Marketing Mix
Identify market, customer, and product performance strengths and weaknesses

Obtain Creative Tips for Developing a Balanced Product Portfolio
Review scoring and analysis models that will better manage product performance

Incorporate Leading Practices for Effectively Monitoring the Product and the Market
Create an ongoing product management process that provides business agility

Topics Covered:

  • Overview:  Product Strategy and Management
  • Product and Project Portfolio Planning
  • Product Features, Benefits, and Value Proposition
  • Assess Your Current Situation
  • Define Where You Want to Go
  • Closing the Gap – Identifying Solution Opportunities
  • Building the Plan – Your Product Roadmap
  • Resourcing your Product Roadmap
  • Product Strategy and Roadmap is a Team Sport
  • Roadmap Validation and Concept Testing
  • Monitoring the Market and the Product

Go to ASMI site for more information and registration....

 

Job Posting Stats   

job-stats-april-2012-small

Major change in April as Microsoft & Amazon slow down postings.  Hiring still strong.   

Red - New postings
Purple - Closed postings
Green - Total inventory

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