As a key member of our growing team the Senior Product Marketing Manager will have a major impact on our future success. The leader in this role will be responsible for key outbound product marketing functions including positioning and messaging, field enablement, competitive intelligence, new product introduction and go-to-market programs.

Job Responsibilities:
-Be the expert on our customers, how they buy and their buying criteria
-Develop solution and product positioning and messaging
-Create and manage outbound and inbound product content including Website content, presentations and other key sales tools that support the selling process
-Train and enable field sales, inside sales representatives and partners
Plan the launch of new products and manage the cross functional implementation of the plan
-Develop the strategy and manage the marketing programs that drive demand for Apptio's products and solutions
-Document market and competitive intelligence and communicate key differentiators
-Interface with key industry analysts for -briefings and inquiries
-Partner with the corporate marketing team on key industry events, webinars and social media activities and plans
-Provide market intelligence to the Marketing, Product and Sales teams
-Some travel to support sales efforts and industry events required

Essential Skills
-Minimum of 10 years experience in software or managed services product marketing or related experience
-Team player with strong written and communication skills
-Self-starter with attention to detail, a winning attitude and ability to thrive in a dynamic startup environment
-Demonstrated experience managing product launches and go-to-market campaigns
-Experience working with industry analysts
-Excellent organizational, analytical, and problem solving skills
-Ability to share best practices, continually improve processes and messaging, and provide clear and consistent reporting to Executive Management
-A proven track record of meeting with senior management and executives as the subject matter expert
-High level knowledge of enterprise IT organizational, business, and technical environments.
-Subject matter expertise in Business Intelligence solutions, Analytic solutions or IT financial management areas including budgeting, cost allocations, capital & operating expense handling or program portfolio management is a plus.
-Bachelors degree or equivalent, MBA a plus

Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.