The Product Manager will lead the ongoing operation of a franchise and will work collaboratively with all departments including development, production, PR, creative services, sales, billing, community relations, and customer service to plan and execute product and business strategies. Responsibilities include managing the entire product lifecycle beginning with definition of the brand, management of product features, managing pre-launch marketing, collaborating with PR and community, as well as ownership of launch and post-launch acquisition and retention programs and activities.

This position requires previous marketing experience, preferably within the video game and/or the massively multiplayer online gaming space. Previous experience working in a US subsidiary of multinational company and passion for online games is highly desirable.

Essential Duties and Responsibilities include the following. Other duties may be assigned to meet business needs.

·         Consumer & Competitive Insight: Analyzing consumer trends and behavior to advise business model planning; Includes conducting market research on target audiences.

·         Metrics Development and Analysis: Managing development, testing, deployment and maintenance of appropriate metrics. Analyze and deliver sales traffic and conversion data resulting in appropriate adjustments to maximize results.

·         Product Planning & Management: Contribute to marketing aspects of the business plan, including forecasting, launch timing, lifecycle planning; Also includes creation of foundational product positioning and messaging to guide the marketing of the franchise.

·         Pricing and Promotion: Recommend optimal release dates and pricing for new content and services along with compelling messaging to the franchise audience

·         Go-To-Market Execution: Coordinates with Publishing team (public relations, online community relations, web content, advertising, creative services, sales, events, channel marketing) to execute the ongoing promotional marketing plans.

·         Works closely with development, PR, creative services, sales, billing, community relations, and customer service teams to execute marketing programs and drive the game business

·         Creates and executes quantifiable programs that increase sales and player activity.

·         Creates marketing plans, including strategy and tactics, for product launches, early lifecycle and late lifecycle of products

·         Drives direct email marketing efforts and CRM activities

·         Manages other various marketing programs such as pricing incentives, referral programs, rewards programs, and game related transactions

·         Works with online community relations to develop community contests, events and promotions

·         Manages internal and external resources (including agencies, media, licensees, etc.) to implement marketing programs throughout life cycle of products.

·         Manages media planning, creative execution and effectiveness tracking of game advertising

·         Works with sales to drive retail marketing programs

·         Reports to Director of Product Management

·         Strong, proven communication, management and organizational skills

·         Solid, ROI-oriented manager combined with sound business judgment

·         Ability to prioritize simultaneous high priority items successfully

·         Ability to bring structure & innovative solutions to ill-defined problems

·         Successful track record in developing, managing and delivering against business objectives

·         Experience delivering data-driven results, analysis, and application of findings

·         Creative thinker who can combine marketing ideas with detailed game knowledge

·         An aggressive, dedicated team player who can motivate others around him/her

·         Experience directly managing teams across disciplines (production & community resources primarily)

·         Experience driving to results using influence management within organizations

·         Proactive and possessing very strong work ethic

·         Bachelors Degree required. MBA preferred.

·         5+ years experience required in one of the following disciplines: product management, brand management, product marketing. Videogame industry preferred.

·         A passion for MMOs as demonstrated by deep knowledge of a particular MMO property

·         Work is usually performed in an office setting and could involve sitting, standing, walking for long periods of time throughout the day.

·         This position requires considerable concentration and creativity. It is subject to stress caused by a changing environment, internal and external customer needs, diversity in the organization, tight deadlines and workload.