Job Description

The Position:

As a member of the marketing and product management group, you will be responsible for roadmapping and profitably managing the product lines of boat lifts and accessories through inception to end-of-life.  You will work with marketing, sales, engineering and operations throughout the product creation and launch process and you will be a primary interface to the dealer network for technical and product-related issues and communications.  This position reports to the VP, Marketing and Product Management

The primary roles of the Product Marketing Manager fall into the following categories:

Develop Product Roadmaps and Specifications

• Identify new product opportunities and develop make / buy proposals and business plans to support development
• Create business plans per product and present to senior management
• Work with sales, operations and engineering to develop product specifications
• Own and develop the product roadmap for new and existing products
• Gather product improvement inputs from the field (sales, dealers, customers), evaluate solutions and propose improvement plans for products
• Determine product pricing and go-to-market strategies

Drive the Product Creation Process

• Guide a cross-functional product team through the product creation process to ensure product specifications are met and product is launched on time and within budgetary constraints
• Project manage product launch and work with marketing to develop and execute commercial launch strategy
• Design and run beta test programs for new products

Act as Subject Matter Expert and Evangelist for Sunsteam Products

• Produce dealer product communications, including hands-on training and new product blasts
• Assist sales and management with business development presentations and business case development for new channels
• Assist marketing with the development of product-related collateral

• Train sales force and dealer network on new products, selling strategies and changes to products in the field

Sustaining Product Lifecycle Management

• Track sales data per product and suggest market responses to competitive actions or sales performance
• Gather and communicate competitive intelligence per product and product line
• Develop end-of-life or product migration plans for products that no longer make sense for the Sunstream product range.