Training Courses

Product Strategy Workshop

Our 2-day workshop offered through the American Strategic Management Institute, June 4-5 (Wash DC)

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Jumpstart Your Roadmap Planning

A one-day deep dive onsite at your location to help your product team get your product on track to achieve strong business results. 

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Upgrade Your Product Requirements

A one-day workshop onsite at your location to help your product team create better requirements that focus on user needs. 

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ASMI Downloads

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Product Strategy & Portfolio Workshop PDF Print E-mail

Achieve Market-Driven Strategies that Drive Product Performance

A Product Arts training course offered through the American Strategic Management Institute
2 Days, June 5-6, 2012
Washington, DC - $1199

Product-Strategy-Portfolio-MgmtDevelop a Product Roadmap that Aligns with Business and Product Strategy
Prioritize your product objectives to ensure long-term performance

Gain Expert Insight on How to Optimize Your Product Marketing Mix
Identify market, customer, and product performance strengths and weaknesses

Obtain Creative Tips for Developing a Balanced Product Portfolio
Review scoring and analysis models that will better manage product performance

Incorporate Leading Practices for Effectively Monitoring the Product and the Market
Create an ongoing product management process that provides business agility

Topics Covered:

  • Overview:  Product Strategy and Management
  • Product and Project Portfolio Planning
  • Product Features, Benefits, and Value Proposition
  • Assess Your Current Situation
  • Define Where You Want to Go
  • Closing the Gap – Identifying Solution Opportunities
  • Building the Plan – Your Product Roadmap
  • Resourcing your Product Roadmap
  • Product Strategy and Roadmap is a Team Sport
  • Roadmap Validation and Concept Testing
  • Monitoring the Market and the Product

Go to ASMI site for more information and registration....
 

Product Strategy Workshop

Product-Strategy-Portfolio-Mgmt 
June 4-5, 2012
Location - Washington, DC

Offered through the American Strategic Management Institute, this 2-day course walks you through the assessment of your product portfolio gaps and develops a plan to address them.   Read More...  

Product Requirements     

One-Day Workshop to Help You Satisfy User Needs

Are you in a quandary as to where to start with your requirements and what level of detail to provide?  Is your requirements process more ad-hoc than organized?  Confused about the difference between a BRD, MRD, PRD, or FRD?   This onsite workshop is for you.   Read More...


Roadmap Planning    

One-Day Workshop to Gain Clarity in your Product's Future

You're busy.   Daily demands pull you in every direction to support your product.  So when do you get time to actually think about your product strategically and where it needs it go?  When you do have the time, what should you focus on and how do you get alignment internally?  This one-day workshop is designed to help you.   Read More...
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